BloomBook

Project Overview

BloomBook is a case study I created for a mobile app to make exploring and ordering flowers easy and enjoyable. Instead of your typical 1-800-Flowers style website that offers pre-designed (and uninspired) bouquets, BloomBook lets users customize every detail of their arrangement, from the individual stems comprising it to the paper and ribbon that wraps it up.

User ResearchUser PersonasWireframesUsability TestingVisual DesignMobile Design
BloomBook