Beyondstable

Project Overview

I led the website and brand redesign for Beyondstable Psychiatry, focusing on creating a warm and non-intimidating experience for prospective clients. I engineered responsive front-end interfaces in accordance with accessibility best practices and managed the end-to-end redesign, optimizing the user flow through to deployment. Working closely with the founder, I defined Beyondstable's visual identity, improved the scheduling process for patients booking their initial appointments, and refined the copy to better communicate Dr. J's focus areas and psychiatric philosophy. Above all, we wanted the brand identity to avoid feeling clinical or cold, and I ensured that the final design strongly reflected this priority.